By Howard Druckman
1 – Drake is a SOCAN member.
An article titled “Three reasons why,” ending with the name of a superstar is, I admit, a bit of a tease, but I needed to get your precious and sometimes fickle attention. I did it, right? Maybe you know that famous Groucho Marx quotes, “I would never join a club that would have me as a member.” Conversely, I would totally be a member of a society to which Drake would agree to give the management of his copyrights! With an average of 20 million Spotify streams daily, 19 million subscribers, and 7 billion total views on YouTube – to mention just a few metrics of his immense success – the Toronto-based artist could have easily let himself be lured away by the American siren song, but instead, he’s one of us. I’m not privy to secret information, but I gather that means that, at the very least, he’s satisfied with this arrangement. And what’s good for Drake is good for me, and good for our organization as a whole.
2 – SOCAN belongs to us.
I wrote “our organization” because SOCAN belongs to us. SOCAN is not a government agency and doesn’t belong to shareholders: SOCAN is a co-operative, or in other words, a society, that belongs to its members and, more specifically, an economic group based on the principle of co-operation, in which all participants, equal in rights, are associated to carry out activities with the goal of satisfying their work, or consumption needs, by being freeing themselves of the rule of capital. In 2017, the Blackstone group acquired SESAC, one of the oldest collective rights management organizations in North America, which is itself the owner of the Harry Fox Agency, a mechanical reproduction rights management society founded in 1927. Did you know that? I’m perfectly fine that my modest business capital doesn’t belong to one of the planet’s most powerful investment firms… How about you?
3 – SOCAN, the devil’s advocate, is in the details.
In Canada, there’s a small detail worth knowing: copyright falls under the purview of two devilishly opposite federal departments. Heritage Canada and Innovation, Science and Economic Development (ISED). To avoid any potential faux pas, I’ll quote the official versions of their mission statements, available publicly on the Canadian Government website. Canadian Heritage and its portfolio organizations play a vital role in the cultural, civic and economic life of Canadians. Arts, culture and heritage represent $53.8 billion in the Canadian economy and more than 650,000 jobs in sectors such as film and video, broadcasting, music, publishing, archives, performing arts, heritage institutions, festivals and celebrations. The Copyright and Broadcasting acts, according to this web site, fall under the purview of that federal department. OK, but… Innovation, Sciences and Economic Development’s portfolio is composed of the following departments and agencies: Canadian Northern Economic Development Agency (CanNor), Atlantic Canada Opportunities Agency (ACOA), Federal Economic Development Agency for Southern Ontario (FedDev Ontario), Canadian Space Agency (CSA), Business Development Bank of Canada (BDC), Copyright Board Canada (CB), etc. That department is also responsible for the regulation of broadcasting and telecommunications – broadcasting, distribution and spectrum licences, telecommunications standards, certification and more. And more? No thanks. I’d like someone to explain to me how Mr. Industry and Ms. Heritage manage to agree on the custody of their children, namely content and creators. But then again, I’ve got other fish to fry. I’ve got songs to write, a show to put together, an Instagram post to publish… I leave the SOCAN experts to deal with this puzzle, that I’d call “the paradox of the Canadian context for copyrights.”
For these reasons and many, many more, I’m incredibly proud to be a member of SOCAN, as well as one of its directors. SOCAN is democratic, has gender parity, it’s innovative, and it’s one of the least expensive rights management organizations in the world. Bold new tools are already in place, or being developed, to achieve the highest possible efficiency when it comes to collecting and distributing our royalties. A new member portal will be live online before year’s end. You won’t believe your eyes when you see it! The music industry, having been completely transformed by the digital revolution, is having a hard time letting go of its old business models. But SOCAN is constantly re-inventing itself, and giving everything it has to offer new and improved services, such as the addition of mechanical reproduction rights – thanks to the acquisition of SODRAC. I’m really happy to be part of the SOCAN family. And you?