By Howard Druckman
SOCAN’s new-look Words + Music online magazine was unveiled today, propelling the publication further ahead as one of the Canadian music industry’s most important media outlets.
And we’re excited about its bolder visuals, personalized content, and potential to incorporate more video.
The slide-show photos at the top of the newly re-designed online magazine are far larger, and in far higher resolution, than we’ve ever posted before. It’s a bigger, stronger visual experience, and that approach continues as you scroll down the page to find large visual blocks automatically filling in the space, with links to the 20 most recent stories posted to the site. Those large, crisp, clean visuals continue throughout the site.
Another new improvement we’re excited about is your ability to personalize your experience of Words & Music with custom content. When you create a profile on the online magazine, you choose five or more categories of the types of stories you want to read. This prioritizes the most recent posts in the categories you’ve chosen, both on the home page of the magazine (which then becomes your unique home page) and in an optional e-mail newsletter which we’ll send you once every two weeks, or once a month (your choice).
And just as our corporate site www.socan.ca has grown to post much more video, so you can expect to see an increasing amount of video in the online Words & Music. We’re starting small, with a front-page link every Tuesday to our “SOCAN Song of the Week” video, and some videos embedded within articles, but we expect to ramp up with more SOCAN member video interviews quite quickly.
The new Words & Music is also mobile-friendly – completely optimized for all devices and mobile platforms. Now, more than ever, SOCAN’s news, views, features and profiles can reach all readers wherever they are.
As SOCAN’s Editor in Chief, I’m especially pleased and proud of the newly redesigned online magazine. I believe the content will be among the best in the Canadian music business, and the new design will provide one of the richest experiences in the industry for our readers.
SOCAN has always embraced the digital world to better reach our members, in new ways, wherever they are. Our re-design of the online magazine is just the latest self-improving step in our constant, necessary adaptation to technological change.
If you’re interested in accessing interesting, high-quality content about the increasingly exciting and successful Canadian music scene, pay us a visit here.